Des flashcodes sur des bouteilles de vin
Par Laetitia Perraut le mardi, octobre 18 2011, 11:52 - News vin - Lien permanent
Cet article du magazine Entrepreneur (ma lecture du moment!) présente une startup du vin qui a mis des flashcodes sur les étiquettes de ses bouteilles de vin.
Leur constat : une publicité dans une grande revue coûte trop cher, d'après une étude 49 % des utilisateurs de Smartphones scannent les flashcodes s'ils en voient un. Leur idée : des flashcodes sur leurs étiquettes pour transmettre immédiatement des infos sur leurs vins.
Au fait, comment dit-on flashcode en anglais? QR code (Quick Response).
Commentaires
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